"Consider this a diary of sorts that hopes to encourage its readers to

embrace the colour amidst the chaos of everyday life"

The Obsession Quotient was created in 2015 by Avani Thakkar as an outlet to document her personal style, travels, photography and pen down fashion industry happenings. A Fashion Marketing graduate from London College of Fashion, she is constantly inspired by this beautiful city and traditional roots of her home, India.


From discussing the ins and outs of ‘making it’ as a fashion student, divulging some real behind-the-scenes of shooting on the streets and chronicling the evolution of her style -  which is now a culmination of both western and Indian influences - this platform aims to kick off a conversation that goes beyond trends, fashion shows or the latest ‘it’ product.


Glamour and escapism are undoubtedly massive parts of what initially led to building this platform, however, over the years The Obsession Quotient has grown to include much more than the daily #ootd. Paving a path for oneself in this dynamic industry, the joys and challenges of pursuing an unconventional career path as a ‘creative’ and the mystery to what exactly does a job in fashion entail – are some of the mysteries this blog hopes to uncover through thought-provoking interactions with various visionaries making their mark in the Indian fashion industry.

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©2018 by The Obsession Quotient